Privacy Policy
Last updated: March 25, 2026
Introduction
Welcome to erumferd.is ("we", "our", or "us"). We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and share information when you visit our website.
Information We Collect
Automatically Collected Information
When you visit our website, we collect anonymous usage data to understand how the site is used. This may include, but is not limited to:
- Pages you visit and time spent on the site
- Device type (desktop, mobile, or tablet)
- Referring website address
- Session duration
We generate a random, anonymous session identifier that exists only in your browser's memory for the duration of your visit. This identifier is not stored between sessions and cannot be used to identify you personally.
Server Logs
Our server automatically logs information with each request, such as:
- Your IP address
- Browser type and version (user agent)
- Device information (desktop, mobile, or tablet)
This data is stored in server logs for operational and security purposes. No browser fingerprinting or cross-session tracking is performed.
Cookies and Local Storage
We use cookies and local storage to improve your experience on our website. When you first visit, you will be asked to accept or reject cookies via a consent banner.
Cookies We Use:
- umferd_visitor_id (HttpOnly): A persistent, anonymous visitor identifier (UUID) used to distinguish unique visitors in our analytics. This cookie is only set if you consent. It lasts 1 year.
- umferd_consent: Records your cookie consent choice ("true" or "false"). This cookie lasts 1 year.
Local Storage:
- Theme Preference: Your chosen light/dark theme is saved in localStorage so it persists between visits.
If you reject cookies, analytics tracking still functions but without a persistent visitor identifier. Your visit will be counted anonymously without cross-session identification.
Advertisements
We display advertisements on our website. When ads are shown, we collect the following anonymous data:
- Ad impressions (when an ad becomes visible on your screen)
- Ad clicks (when you click on an ad)
- Ad view duration (how long an ad is visible on your screen)
This data is associated with your anonymous session identifier and is used to measure ad performance. If you have consented to cookies, the visitor identifier cookie may also be included. Clicking on an ad will take you to an external website whose privacy policy may differ from ours.
How We Use Your Information
We use the collected data for purposes such as:
- Understand which pages are most visited
- Measure unique visitor counts (with consent)
- Improve the website based on usage patterns
- Monitor site performance and reliability
- Measure advertisement performance
Data Sources
Our traffic information is sourced from publicly available data from Landsupplýsingakerfi Reykjavíkurborgar (LUKR). We do not collect or store personal information from this data source.
Your Rights and Choices
You have the following choices regarding your data:
- Cookie consent: You can accept or reject cookies when first visiting the site. If you reject, no persistent visitor identifier will be stored.
- Withdraw consent:You can change your cookie preference at any time by clicking "Vefkökustillingar" (Cookie settings) in the footer of any page. Withdrawing consent will clear your visitor identifier.
If you have any concerns, please contact us using the information provided below.
Children's Privacy
Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. If our cookie consent terms change, you will be asked to review and re-confirm your consent.
Contact Us
If you have any questions about this Privacy Policy, please contact us at: erumferd@googlegroups.com
GDPR Compliance (European Users)
If you are located in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR). Our server logs record IP addresses, which may constitute personal data under GDPR. If you consent to cookies, a persistent visitor identifier (UUID) is also stored.
Your rights under GDPR include, but are not limited to:
- Request information about the data we hold
- Request erasure of your data from server logs
- Object to processing of your data
- Withdraw consent at any time via the cookie settings in the footer
To exercise any of these rights, please contact us using the contact information provided above.
